Bigcommerce vs. Shopify; A Features Comparison
Finding the right e-commerce platform can boost your business to another level. Bigcommerce and Shopify have become very popular with those who run their businesses online. Their popularity is due to the fact that their users have good experiences. They are cost-effective, and one does not have to be a tech guru to be able to enjoy the functionality.
You also get a wide range of apps and integrations you can incorporate into your online store, thereby making the experience for the user so much better. However, the two platforms have similarities and differences which we will explore in our Bigcommerce vs. Shopify comparison, based on features.
Side to side comparison based on features
Both Shopify and Bigcommerce have standard features that a business owner can maximize on for running their online store. Such features include the ability to sell products, inventory management, credit card processing, marketing, tax calculation, among others. There are, however, some features you will get on one platform, that are not available on the other.
Customer incentives and pricing
Bigcommerce is an excellent platform for a business that has many products to sell. It has an advanced feature for site search that comes as part of the package. You can also use features for discount and coupons for programs that give your customers incentives.
Shopify has the same platform, but it will depend on the plan you are on, or the apps you have integrated into your system. On both platforms, you can specify the customers you want the incentives to go to, and even tier you’re pricing with a specific customer segment in mind.
You can provide your customers with real-time shipping rates on both platforms, but on Shopify, you will need to be on one of the higher plants or get a relevant app. Shopify allows you to install the one Click up-selling app, but you will not get the same on Bigcommerce.
Customers like the convenience of being able to compare products easily. Side-to-side product comparison is, therefore, an excellent feature to have on an e-commerce platform. You will find this as an inbuilt feature in Bigcommerce, but if you want to enjoy the same functionality on Shopify, you will have to get the appropriate app.
Both platforms have privacy policies and allow you to set notices for cookies. They both seek consent before signing you up onto a mailing list. However, none of the platforms will ask for your permission on the type of cookies they run, and you also do not have an option of revoking a decision later on.
The design of the platforms
Both Shopify and Bigcommerce have several themes that you can use to make your online storefront look attractive. On Bigcommerce, you get seven free themes which are customizable, and quite responsive. On Shopify, you have the option of 10 free ones.
If you feel that you want more variety, both platforms have a large number of themes you can buy. The most expensive comes in at $180 on Shopify, and $235 on Bigcommerce. You may like Shopify more because of the better mobile experience.
Your e-commerce platform should give you features that will enhance your user experience. Whether you’re focusing on ways you can efficiently serve your customers, or even how your platform looks, it is essential that you get as much functionality as possible. Your customers also need to have an easy time every time they visit your online store.
By seeking their consent before you sign them up onto your mailing list, or even giving them notice that the platform has cookies, it provides the customer with the feeling they are in control.